Service is one of your core values. You’re committed to helping others accomplish their goals and create a successful life on their terms.

You love how being a coach allows you to serve people powerfully, so you can do good work with and for your clients while getting paid well to do so.

But actually starting a coaching practice – from creating a business to finding clients – is downright nerve-wracking.

You know deep down that you're meant to be a coach, and you want to be the person people point to when they say...

“I wouldn’t be where I am today without my coach” or“Everything changed for the better when I began working with them.” 

But it feels like there's SO MUCH TO DO to actually get started. And with every day that passes, that thought weighs heavier and heavier on you. 

So where do you begin?

How do you build a sustainable, profitable coaching practice that serves your clients powerfully?

You'll learn how to build a solid foundation for your coaching practice and how to connect with the clients you most want to serve.

And you'll have support from colleagues who are on a similar journey, and from me, an ICF-credentialed business coach and former therapist who's done it before and helped many other professionals do it too.

You'll get immediate access to eight in-depth course modules, anchored in the Coach with Clarity Framework, so you’ll build your business intentionally from the start. 

By the end of From Couch to Coach, you’ll have a personalized playbook, a jumpstart on your practice, and maybe even your first (or next!) coaching client.

And you'll have access to the course for life!

Got questions about your niche, offer, marketing plan, or coaching framework? We’ve got answers!

Every quarter, you’ll be able to attend a group Office Hours session, during which you can seek guidance directly from Lee about anything related to your coaching business.

Schedule conflict with Office Hours? We got you – you’ll be able to submit your question in advance and get answers from the replay!

Your coaching practice consists of two important people – YOU and your CLIENT. You’ve got to know BOTH inside and out in order to have a successful coaching practice. 

In this module, you’ll learn the ABCs of a Transformational Coach so you can design a coaching practice that’s anchored in what matters most to you. Then, you’ll discover the 4 elements of your perfect coaching client, and how to use this information to create a client-centered coaching practice.

When you complete this module, you'll be able to:

  Step into your identity as a transformational coach

  Define your audience & niche so you know exactly who you want to work with (and who's not a good fit) and how to effectively communicate with them

When it comes to starting a business, there's a LOT to do. No wonder so many would-be coaches never graduate from "aspiring" to "hey, I'm actually doing it!"

But not you! In this module, you'll find out the exact steps you need to take in order to establish your coaching business correctly from the start. Client management, marketing, scheduling and getting paid... we've got it covered!

When you complete this module, you'll be able to:

  Create the foundations and structure for your coaching business

  Develop a system so clients can find, book, and pay you!

With your coaching identity, ideal client, and business foundations established, now it’s time to get clear on your X Factor – what separates you from the crowd. 

In this module, you’ll develop your coaching mission statement that will help you easily share who you are and what you do for your clients.

When you complete this module, you'll be able to:

  Create a coaching mission statement that reflects your identity and speaks directly to your ideal client

  Confidently talk about who you are, what you do, and why what you offer matters

The #1 mistake most coaches make when creating an offer? They get lost in logistics and miss the big picture of what their client really wants. 

You've got a solid coaching offer that's designed especially for your perfect fit client – excellent! Now it's time to determine how to price it – cue the scary music, right? Wrong! 

In this module, you'll learn what factors to consider when it comes to setting a price for your coaching offers that aligns with your coaching values and matches the transformation you provide. Together, we'll explore the most common blocks when it comes to money, and equip you with tools to manage your money mindset.

Business set up?  

Offer ready to go? 

Now it's time to connect with the people you most want to serve!

In this module, you'll create a customized approach to finding the right fit clients for your coaching offer. You'll build out a process that you'll actually want to implement, because it's based on your strengths, priorities, and preferences. We'll explore visibility strategies that are particularly effective for coaches, and you'll feel confident in your ability to get out there and connect with your people! 

You've been putting yourself out there, and it's working! People you want to work with are interested in learning more about you and your services – now it's time to guide a potential client from prospect to paid.

In this module, you'll learn how to conduct a connection call in an ethical, heart-centered way – no sleazy sales tactics here! You'll also discover how to address your clients questions and concerns in a no-pressure manner, so that both you and your client feel good about moving forward.

Congratulations! You've put in the hard work, and you've got everything in place to land a coaching client! Time to keep a good thing going by leveraging your success and momentum to grow and sustain your business. 

In this module, you'll discover the secret to lasting success as a coach, and how to cultivate it. You'll also learn how your past and present clients can help you connect with prospective clients and referral sources through the power of testimonials. Finally, we'll look at how collaborations can support your business growth, and how to hire a team member. 

From Couch to Coach is for you if...

From Couch to Coach is NOT for you if...