From Couch
to Coach!
Build and grow
your coaching practice with ease!

It's time to grow your impact, influence, and income as a coach.

Service is one of your core values. You’re committed to helping others accomplish their goals and create a successful life on their terms.

You love how being a coach allows you to serve people powerfully, so you can do good work with and for your clients while getting paid well to do so.

But actually starting a coaching practice – from creating a business to finding clients – is downright nerve-wracking.

You know deep down that you're meant to be a coach, and you want to be the person people point to when they say...

“I wouldn’t be where I am today without my coach” or“Everything changed for the better when I began working with them.” 

But it feels like there's SO MUCH TO DO to actually get startedAnd with every day that passes, that thought weighs heavier and heavier on you. 

So where do you begin?

How do you build a sustainable, profitable coaching practice that serves your clients powerfully?

Quickly and easily bring your
coaching dream to life with...

An eight-module self-guided course designed especially for aspiring and early-stage coaches.

Whether you're still thinking about coaching or you're already underway, From Couch to Coach will provide you with the skills and support you need to grow your coaching practice.

From Couch to Coach can take you from “What now?” to “What's next!”

You'll learn how to build a solid foundation for your coaching practice and how to connect with the clients you most want to serve.

And you'll have support from colleagues who are on a similar journey, and from me, an ICF-credentialed business coach and former therapist who's done it before and helped many other professionals do it too.

Here’s what’s included:

Find Step-by-Step Instruction and Guidance ($3200 value)

You'll get immediate access to eight in-depth course modules, anchored in the Coach with Clarity Framework, so you’ll build your business intentionally from the start. 

By the end of From Couch to Coach, you’ll have a personalized playbook, a jumpstart on your practice, and maybe even your first (or next!) coaching client.

And you'll have access to the course for life!

Quarterly Group Office Hours Calls ($1600 value)

Got questions about your niche, offer, marketing plan, or coaching framework? We’ve got answers!

Every quarter, you’ll be able to attend a group Office Hours session, during which you can seek guidance directly from Lee about anything related to your coaching business.

Schedule conflict with Office Hours? We got you – you’ll be able to submit your question in advance and get answers from the replay!

Plus bonuses!
 Help your clients create change fast with
the quick win session guide
(a $97 value)

Your clients want change – and they want it now. And with the Quick Win Session Guide, you'll discover how to provide targeted coaching around a specific issue that leads to quick, lasting change.  

Perfect for complementary or single-session calls, the Quick Win Session Guide also includes a “Continue the Connection” section to help you naturally transition from

coaching into a sales conversation.

kickstart your business with
irresisTify by funnel gorgeous
(a $3698 value)

As a From Couch to Coach student, you’ll get bonus access to Irresistify, an incredible collection of resources from the team at Funnel Gorgeous!

Irresistify by Funnel Gorgeous includes:

Offer Cure: Dramatically shortcut the path to creating (or reviving) your most IRRESISTIBLE offer with this workshop!

22 Slide Deck Templates: Design GORGEOUS presentations fast! Each template includes 65 slides with copy prompts and five additional color packs for complete customization.

22 Freebie Templates: Create a must-have free download for your clients! Each template comes with with SEVEN page types and FIVE color assets to truly make it your own.

Funnel Rx: Build a profitable, multi-product offer in no time at all with this  8-part masterclass.

The KPI Workbook: Feel confident in your decisions and have easy access to your important data with this comprehensive suite of calculators and spreadsheets.

22 Logo Pack Designs: Create a stunning logo for your next offer! Get two logos, a color palette, font suggestions, and a brand board to match each of the 22 design collections.

find ongoing support and community inside the collective
and save $50 on your first month!
(a $50 value)

Master the art and business of coaching with additional training and support inside the ICF-accredited Coach with Clarity Collective!

Spotlight Coaching, Q&A Calls, Guest Expert Trainings… it's all waiting for you inside, and you’ll get $50 off your registration as an FCTC alum.

Join From Couch to Coach Today!
and receive...

8 Instructional Modules (a $3200 value)

Quarterly Office Hours Calls (a $1600 value)

BONUS: Quick Win Session Guide (a $97 value)

BONUS: Irresistify by Funnel Gorgeous (a $3698 value)

BONUS: $50 off the Coach with Clarity Collective 

A $8,645 value
Yours for 1 payment of $797 $497
or 2 payments of $399 $249
Act now! This rate won't last forever!

With From Couch to Coach, you get everything you need to take your next step as a coach!

(Even if you haven't signed your first client yet!)

Hi! I'm Lee!
And I can help you build a coaching practice you love!

I created From Couch to Coach because I believe that coaching has the power to change lives and change the world.

And I’ve seen too many coaches get burned by so-called “industry experts” who are masters at sales but fail miserably at actually following through on their promises.

In addition to being credentialed by the International Coaching Federation (ICF) as a Professional Certified Coach (PCC), I have over fifteen years experience as a mental health therapist and public health professional. 

I also run two ICF-accredited coaching programs. I’m committed to strengthening the coaching profession by prioritizing ethical practice and incorporating evidence-based frameworks in all my work – including From Couch to Coach.

When I’m not coaching, you’ll probably find me with my nose inside a contemporary romance novel (can’t wait for Emily Henry’s next one!) or on my Peloton bike (Power Zone FTW!).

Here's exactly what you'll learn in
From Couch to Coach:

Module 1 – It Takes Two – You and Your Client
Clarifying my coaching identity and defining my ideal client

Your coaching practice consists of two important people – YOU and your CLIENT. You’ve got to know BOTH inside and out in order to have a successful coaching practice. 

In this module, you’ll learn the ABCs of a Transformational Coach so you can design a coaching practice that’s anchored in what matters most to you. Then, you’ll discover the 4 elements of your perfect coaching client, and how to use this information to create a client-centered coaching practice.

When you complete this module, you'll be able to:

Step into your identity as a transformational coach

Define your audience & niche so you know exactly who you want to work with (and who's not a good fit) and how to effectively communicate with them

Module 2 – Creating Your Dream Coaching Practice
How do I actually get started?

When it comes to starting a business, there's a LOT to do. No wonder so many would-be coaches never graduate from "aspiring" to "hey, I'm actually doing it!"

But not you! In this module, you'll find out the exact steps you need to take in order to establish your coaching business correctly from the start. Client management, marketing, scheduling and getting paid... we've got it covered!

When you complete this module, you'll be able to:

Create the foundations and structure for your coaching business

Develop a system so clients can find, book, and pay you!

Module 3 – Defining Your X Factor
What makes me unique as a coach?

With your coaching identity, ideal client, and business foundations established, now it’s time to get clear on your X Factor – what separates you from the crowd. 

In this module, you’ll develop your coaching mission statement that will help you easily share who you are and what you do for your clients.

When you complete this module, you'll be able to:

Create a coaching mission statement that reflects your identity and speaks directly to your ideal client

Confidently talk about who you are, what you do, and why what you offer matters

Module 4 – Developing Your Signature Coaching Offer
What do I offer my clients?

The #1 mistake most coaches make when creating an offer? They get lost in logistics and miss the big picture of what their client really wants. 

In this module, you’ll discover a clear process for creating an irresistible offer that speaks to your client and makes their success inevitable.

When you complete this module, you'll be able to:

Design a comprehensive coaching offer that addresses your client’s wants and needs

Discover the must-have elements of a powerful coaching offer and incorporate them in your work

Module 5 – Pricing Your Signature Coaching Offer
How much should I charge?

You've got a solid coaching offer that's designed especially for your perfect fit client – excellent! Now it's time to determine how to price it – cue the scary music, right? Wrong! 

In this module, you'll learn what factors to consider when it comes to setting a price for your coaching offers that aligns with your coaching values and matches the transformation you provide. Together, we'll explore the most common blocks when it comes to money, and equip you with tools to manage your money mindset.

When you complete this module, you'll be able to:

Assign a price to your offer that feels good in your mind, heart, and soul

Implement proven tactics to address any money blocks that arise 

Module 6 – Finding Your Next Client
How do I find clients?

Business set up?  

Offer ready to go? 

Now it's time to connect with the people you most want to serve!

In this module, you'll create a customized approach to finding the right fit clients for your coaching offer. You'll build out a process that you'll actually want to implement, because it's based on your strengths, priorities, and preferences. We'll explore visibility strategies that are particularly effective for coaches, and you'll feel confident in your ability to get out there and connect with your people! 

When you complete this module, you'll be able to:

Assess which visibility and connection strategies work best for you

Develop a simplified, structured marketing plan to build your audience and connect with clients

Module 7 – Landing Your Next Client
How do I take someone from "Tell me more..." to "Sign me up!"?

You've been putting yourself out there, and it's working! People you want to work with are interested in learning more about you and your services – now it's time to guide a potential client from prospect to paid.

In this module, you'll learn how to conduct a connection call in an ethical, heart-centered way – no sleazy sales tactics here! You'll also discover how to address your clients questions and concerns in a no-pressure manner, so that both you and your client feel good about moving forward.

When you complete this module, you'll be able to:

Conduct a connection call with a potential client while honoring your values and their autonomy

Follow up in a way that feels natural, builds trust, and deepens the coach-client connection 

Module 8 – Keeping It Going
How do I make my coaching practice sustainable?

Congratulations! You've put in the hard work, and you've got everything in place to land a coaching client! Time to keep a good thing going by leveraging your success and momentum to grow and sustain your business. 

In this module, you'll discover the secret to lasting success as a coach, and how to cultivate it. You'll also learn how your past and present clients can help you connect with prospective clients and referral sources through the power of testimonials. Finally, we'll look at how collaborations can support your business growth, and how to hire a team member. 

When you complete this module, you'll be able to:

Secure outstanding testimonials from your clients and use them to grow your business

 Utilize 3 types of collaborations to connect with potential clients and colleagues

...all for only $797 $497
or 2 payments of $399 $249
Act now and save!

"I gained so much clarity!"

Working with Lee, I created new and tweaked existing programs in ways I never would have thought of on my own.

Lee helped me expanded my reach in my local community and even internationally!

I have been recommending Lee and Coach with Clarity to many of my coaching colleagues, especially those that are newer in the field.

You will save so much time, money, and effort in creating your business with Lee. My experience with her is truly invaluable.

Holly Parker, RN
Integrative Health Coach
Holly Parker Health
"Lee helped me grow my business!"

“As the founder of a growing coaching practice, I appreciate the support and training I’ve received from Lee.

I’ve been able to immediately implement the knowledge and ideas I’ve gained, and I enjoy being a part of a larger community of coaches.

Lee is knowledgeable, compassionate, and has a real knack for getting to the core of an issue.

She is committed to providing high-quality coaching programs, and my work with her has been invaluable personally and professionally.”

Kim Dwyer, Ph.D.
Therapist and Business Coach
Intentional Private Practice

Is From Couch to Coach right for me?

From Couch to Coach is for you if...

You’ve been dreaming about starting your own coaching practice, but the thought of doing it on your own feels overwhelming

You’ve already started working with coaching clients, but everything about your business feels fragmented, disorganized, and confusing

You want to strengthen your coaching business fundamentals and get clear on the WHO, WHAT, WHY, and HOW of your practice

From Couch to Coach is NOT for you if...

You have an established coaching practice that brings in new clients and regularly recurring revenue without fail

You feel rock solid about your coaching business fundamentals

You have a clear process for onboarding clients and working with them from the sales call through the final session

Questions you might be asking yourself right now...
  • What is From Couch to Coach?
    From Couch to Coach is a self-guided course designed to help you build your ideal coaching practice. The course includes eight core modules that focus on four key elements of your coaching business: the WHO, the WHAT, the WHY, and the HOW.

    Because this course is self-paced, you get access to all material upon purchase, and you can go through it at your own pace. You'll be able to connect directly with Lee via quarterly Office Hour calls, so you'll have an opportunity to ask any questions and receive personalized support.
  • How do I access the material?
    All course material is hosted on MemberVault. Quarterly Office Hours will be hosted on Zoom or a similar video teleconferencing platform.

    All Office Hours calls will be recorded, so if you are not able to attend live, you will receive lifetime access to the replays in your course portal, which will be posted within 48 business hours of the call.
  • When are the live Office Hour calls?
    Quarterly Office Hour calls will be held at 2pm ET on the third Tuesday in February, May, August, and November.

    Upcoming Office Hour dates are June 4, 2024; August 20, 2024; November 19, 2024; February 18, 2024.
  • What’s the investment?
    The standard rate for From Couch to Coach is $797, or 3 payments of $269.

    Currently, the special rate is $497, or 2 payments of $249.

  • What’s your refund policy?
    There is a strict no refunds policy for this program.

    I recognize you're making a significant investment in yourself and in your business by registering for From Couch to Coach, and I take that very seriously. I commit to making this experience beneficial for you, and I will work with you to make sure you are completely satisfied.
  • What if I need more support after From Couch to Coach ends?
    We’ve got you covered! The Coach with Clarity Collective is an ICF-accredited ongoing group program that helps coaches like you continue to master the art and business of coaching. As an FCTC student, you’ll save $50 on your first quarter of membership when you join the Collective.
  • Okay, I’m in. What’s next?
    Awesome! Once you submit your payment, you will be enrolled in the program and will receive an email or three from Lee with information on how to access your course materials.
  • I have another question…
    And I’m here to answer it! Just send an email to and ask away. I want to make sure you have all the information you need to make a fully informed decision.

join now and save $300!
It’s time to start the coaching practice you’ve always wanted.
It’s time to go
From Couch to Coach.

Choose a pricing option

  • Preferred option
    One-time payment ($497.00)$497.00
  • Preferred option
    Split pay (2x $249.00)2x $249.00

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Book a 60-minute call with Lee and save!

Save $198 

Want personalized feedback and guidance for your coaching practice?

Then add on a 60-minute coaching call with Lee for $397 – that's a savings of almost $200 off of Lee's standard coaching rate!

You may book your call anytime between now and October 31, 2024. You choose when it works with your schedule over the next year. 

Whether you want to touch base before the course begins, need some extra guidance as you work through the modules, or want implementation support after the course ends, you'll have a full hour with Lee – just you and her. 

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!


  • Total payment
  • 1xFrom Couch to Coach - The Course$0

All prices in USD

Due to the nature of this program, refunds are not offered.