Because you’re an ethical and intuitive professional, service is one of your core values. You’re fully committed to your clients and their success, and you’ve built a career centered on helping others.

But somewhere along the way, you realized that traditional ways of working with clients – like therapy – aren't always the ideal approach.

Therapy is certainly the best option for people struggling with a mental health disorder – no question there.

But what about people who are doing okay, but not great? Those for whom therapy may not be indicated, but still yearn for more fulfillment out of work, relationships, and life?

These clients are often well-suited for coaching, and as a heart-centered healer, you are uniquely positioned to serve them. But how?

How do you build a sustainable, profitable coaching practice that serves your clients powerfully?

You'll learn how to build a solid foundation for your coaching practice and how to connect with the clients you most want to serve.

And you'll have support from colleagues who are on a similar journey, and from me, an ICF-credentialed business coach (and former therapist!) who's done it before and helped many other professionals do it too.

Our weekly live calls are 1 part instruction, 1 part coaching, and 1 part magic.

Each week, we’ll cover a key part of the Coach with Clarity Framework, so you’ll build your business intentionally from the start. By the end of From Couch to Coach, you’ll have a personalized playbook and a jumpstart on your practice.

Can’t make it live? No worries! Every call is recorded and you’ll have access to the replays for life!

Got questions about your niche, offer, marketing plan, or coaching framework? We’ve got answers!

Every two weeks, you’ll be invited to attend a group Office Hours session, during which you can seek guidance directly from Lee about anything related to your coaching business.

Schedule conflict with Office Hours? We got you – you’ll be able to submit your question in advance and get answers from the replay!

You’ll never feel alone in From Couch to Coach! When you’ll join, you’ll receive an invitation to a private virtual community where you can connect with Lee and other FCTC participants.

Ask questions, share your works-in-progress, and receive support whenever you need it.

Week 1: Identity

You are the heart of your coaching practice, which is why we start by clarifying your vision, mission, and values for your work, and exploring why YOU are perfectly suited to coach your people. Speaking of them…

Week 2: Audience

To be a client-centered coach, you need to know who you’re serving! You’ll discover the three ways to define your ideal client (and why you need all three!), what it really means to have a niche, and the key to attracting who you most want to serve.

Week 3: Approach

Now that you know who you are as a coach and who you support, it’s time to get clear on your coaching philosophy and approach. You’ll build a personal coaching framework that’s anchored in your unique coaching style and speaks to your ideal client.

Week 4: Offer

With the fundamentals in place, it’s time to build out what your coaching offer looks like! Using my six-step formula, you’ll develop an irresistible coaching offer that will move your client from stuck and struggling to finally working toward (and achieving!) their dreams.

Week 5: Marketing

Once you have something to offer, it’s time to connect with the people who need it most. But if the thought of marketing yourself makes you queasy, then you’ll love my simple, streamlined approach to creating a marketing plan that feels good to both you and your clients.

Week 6: Sales

It’s time to redefine your relationship with the dreaded S-word. Sales doesn’t have to be scary or sleazy – it can be an opportunity to build a deep relationship with your soon-to-be client. Discover how to do exactly that inside From Couch to Coach.

Week 7: Service

It’s one thing to know how to get clients – it’s quite another to serve them powerfully. But with the proprietary Coach with Clarity L.O.C.K.S. coaching method, you’ll never wonder how to lead a coaching session again.

Week 8: Systems

The key to running a successful coaching practice? Systems! We’ll conclude your From Couch to Coach experience with a look at how you can create repeatable, streamlined protocols to support you, your clients, and your business.

From Couch to Coach is for you if...

From Couch to Coach is NOT for you if...